if you work as an SEO specialist, or in a general digital marketing job, you’ll likely become familiar with popular (and pricey) SEO tools like Ahrefs and Moz—though Moz has an excellent 30-day free trial. The good news is that many of the most effective systems that SEO pros rely on are totally free.
Here are our favorite free SEO marketing tools:
15. Google Analytics
Google Analytics is a free tool designed to track website traffic and audience behavior. It’s free to use, simple to install, and a must-have for SEO marketers.
This free Google tool allows you to track how your site is indexed with the Google search engine and identify any errors that could impact your site performance.
Google Keyword Planner is a totally free tool for researching keywords. Note: it’s tough to bypass Google’s onboarding sequence, which asks you to set up an ad campaign. You don’t have to set up a campaign though. Here’s a good post from Ahrefs on how to bypass that setup and get straight to free keyword research.
18. BuzzSumo
BuzzSumo allows you to see what content is being shared the most on social media and find the major online authorities on those topics. It’s great for planning content and researching competitors.
19. SEMrush
With SEMrush, you can enter a domain and see how well the site is ranking for keywords, plus track backlinks to other sites, and more. You’ll get 10 free searches per month without a paid plan.
This free downloadable tool can help you identify issues like broken links and issues with redirects. It’s a time- and headache-saver if you’re trying to improve your search engine ranking and need to find and solve issues quickly.
SERP Preview can show you what your site will look like when it shows up on a search engine results page (SERP).
This builder can help you add tracking information to your links, like the campaign or content type, so it’s easier for you to analyze your data in Google Analytics.
Looking to do SEO right even if you’re not an expert yet? Yoast is a robust, beginner-friendly WordPress plugin that can help you optimize your site for SEO.
Ahrefs is a popular tool for SEO research and planning. Their free backlink checker can tell you your domain rating, plus give you information about backlinks to your site.
25. Answer the Public
Enter a topic in Answer the Public, and you can get visualizations that show you what questions people ask about the topic when searching online. It’s an intuitive tool for seeing what people want to know about your topic and generating content ideas.
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