How To Set goals for your Facebook Ads

Before you jump in and create any adverts, it’s important to first think about why you’re advertising and what you’re aiming to achieve.

For example, if you’re looking to increase downloads of your mobile app through Facebook Ads, you could set a goal of 100 downloads in the first month. This will also help you when it comes to choosing the correct objective for your Facebook Ads campaign in Step 3 below. Some more example goals could be: