Digital Marketing Strategy for Online Food Ordering Business

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Digital Marketing Strategy for Online Food Ordering Business

Digital marketing is no new concept, but with the continual arrival of new trends and technologies, it is evolving constantly. Everyone is aware of its importance, but without incorporating the latest trends & tactics in the digital marketing mix, a business cannot reap its maximum benefits. For online food ordering portals, digital marketing can be a great aid in promoting, as well as running the business. Now we will explain how online food ordering business owners can leverage the full potential of digital marketing. Let’s get going.

Start with the Basics (Search Engine Marketing)

Before anything else, you need to ensure that your website has a solid online presence and got everything needed to acquire high ranking on search engines & to attract more traffic. That’s where search engine marketing comes into the picture as a mix of SEO & PPC ads. Here is what you need to ensure in that regard:

1. First of all, make sure your food ordering website has key SEO elements in place such as 

l user-friendly URL structure

l manageable meta tags

l  sitemaps

l  301 redirecting

l  image alt tag

l  duplicate content control

l website’s Page Speed

l Internal Linking

l Link building

l  Mobile optimization

l Optimize title and meta description for every pages.

l Schemas.

l Landing page.

2. Optimize your website content by including relevant keywords

3. Start a blog that allows you to produce content on regular basis. 

4. For PPC, use Google AdWords Keyword Planner to choose the right keywords. The keywords should relate to what people are searching for.

Go Creative on Social Media

Social media allows businesses to be in direct contact with target customer. Social media marketing is inexpensive and gives brands instant reach to billions of active users. For these reasons, social media has proven to be one of the most effective channels to promote products online.

such techniques that will help you in generating more leads for your product through social media in 2020.

1. Run Contests on Social Media to Attract Attention

2. Provide Social Proofs to build trust in your product

3. Run deals and promo codes on social media

4. Advertise your product to reach wider

5. Share Creative Visual Content for Better Engagement

6. Promote Your Product in Social Media Communities

Video Content

Explainer and marketing videos are effective methods to put across our brand message and to ensure it stays where it is supposed to – in our customers’ mind.

As a food ordering marketplace, we have so much to offer through video content besides just the explainer video. We can share recipe videos, videos for the nutritious value of ingredients, and much more during marketing in food industry.

Power of Influencer Marketing

Nothing works like word-of-mouth marketing. 

Tie up with popular food bloggers through a mutually beneficial business partnership.

A featured article about your business in a popular food industry blog or business news site.

Always remember that customers are the biggest influencers for your business. So, don’t miss out on capitalizing their reviews, feedbacks, and testimonials.

Don’t Underestimate the Power of Email & SMS

Efficient food marketing strategies are all about sending the right message to the right person at the right time. Not all users will visit your website frequently or have your app installed. To reach out to them and inform about your offerings and details about their orders in a timely manner, email & SMS.

l 90% of the text messages are read within 3 minutes. So, for limited period offers, broadcasting the message through SMS is a great way to reach your customers in timely fashion.

l Emails are ideal when it comes to a long term offer, or when you need to inform customers about a future offer in advance.

l Other than these, text messages & emails can also be used to send out important notifications to customers such as for order confirmation, delivery, etc. 

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